Kestrel is your independent, Google-verified watchdog — a free second opinion on your Google Ads. Connect your account and it runs a full read-only audit, 40+ checks, then tells you in plain English exactly where your money is going and where it is being wasted.
These are real, common ways Google Ads quietly leaks money — the kind of thing that's easy to miss. Your free health check looks for every one, independently.
Conversion tracking breaks and nobody notices — so you keep paying while Google optimises toward nothing.
Your search campaign gets quietly opted into Display and search partners: cheap, low-quality clicks you never asked for.
A campaign burns its whole daily budget by mid-morning, so the valuable afternoon searches never even see your ad.
The same keyword runs in two campaigns, so your own ads compete and push up the price you pay.
Google's auto-apply quietly edits your budgets, bids and keywords — changing your account without asking you.
Weak relevance means you literally pay more than competitors for the same position, on every single click.
The default location setting shows your ad to anyone "interested in" your area — not just the locals who can actually buy.
Irrelevant searches and invalid clicks drain budget daily — money spent on people who were never going to call.
You pay for the click, then the visitor hits a slow page and bounces before it loads. The money is just gone.
If you spend real money on Google Ads to win customers — but you're not technical and don't have time to police where it goes — Kestrel is for you. It earns its keep most where every click costs real money and one lost lead is one lost job.
Not on the list? If you advertise on Google, Kestrel works for you — any industry, any country.
No spreadsheets, no jargon, no expert required.
Link your Google Ads — read-only and completely safe — and Kestrel runs all 40+ checks on your real account. No credit card.
See one health score out of 100 and a plain-English list of what is wrong, ranked by how much each issue is costing you.
Work through the fixes in order and watch your score climb. Kestrel keeps checking daily, so you always know where you stand.
Every check feeds a single score from 0 to 100. No CTR, no CPA, no guessing — just "is my account healthy, yes or no?"
Something is wrong and it is costing you now. Your audit shows exactly what to fix first.
Working, but with leaks and missed chances. A handful of fixes lift you into the green.
Your account is in good shape. Kestrel keeps watching so it stays that way.
Grouped into three simple questions, so you always know what each one is really telling you.
Is it actually working?
Conversion tracking, account changes, switched-off ads, landing pages, auto-apply and more.
Am I wasting money?
Wasted searches, budget pacing, Quality Score, self-competition, location settings, negative keywords and more.
Can I get more?
Performance Max, winning searches, remarketing, Customer Match, ad strength and the account improvement trend.
Connect Claude or ChatGPT and just ask. Kestrel can read everything and change nothing — every recommendation is yours to apply, or ignore.
Kestrel looks and reports — it never changes a thing. You stay in full control.
Kestrel reads your account to run the checks — it has no ability to change campaigns, bids or budgets.
You grant access through Google's own secure sign-in, and you can revoke it whenever you like.
Your audit is yours. Nothing is shared, and the findings are written for you to act on.
No credit card, no trial, no expiry. You only ever pay for more client accounts — never for the audit, and never for the AI connector. Prices in USD; cancel any time.
Yes. Kestrel is read-only — it looks at your account and reports what it finds, but never changes anything. You connect through Google's own secure sign-in and can disconnect any time.
Yes. Kestrel isn't tied to whoever runs your ads, so you get an honest read on your account — whether you manage it yourself or someone runs it for you.
No. Nothing is edited, paused or adjusted. The audit only reads your settings and performance to work out your score and find problems. Every fix is yours to make.
Minutes. Connect your account, Kestrel runs all 40+ checks, then lands you on your results — your score and the top problems found.
No — that's the whole point. Every check is written in plain English: what's wrong, what it means, and what to do about it. No CTR, CPA or impression-share jargon.
Your Google Ads audit is free forever on one account, no card. Need more accounts? Solo covers 5 (US$49/mo), Team 15 (US$149/mo), Agency 50 (US$499/mo), and Scale is unlimited (US$1,999/mo).
We revoke our access and permanently wipe everything we held — your reports, history and notifications. Disconnecting leaves nothing behind.
Yes. If you'd rather not fix things yourself, we can run your Google marketing transparently — you keep this same dashboard, always own your account, and can leave any time. Start with the free audit and you'll see the option inside.
Run a free audit on your real Google Ads account and get your health score in minutes. Independent, plain-English, no card, no commitment.
Run my free audit →